About Bluebirds Marketing
Founded by Janice Zielinski, Bluebirds Marketing Co., LLC is a small, woman-owned business partnering with companies of all sizes. In addition to offering comprehensive marketing and communications services, Bluebirds partners with leading experts and firms in media strategy and implementation, execution positioning and thought leadership, and educational consulting…drawing in the ‘best of the best’ to deliver lasting results.
Janice Zielinski,
Founder & Lead Consultant
Janice began her PR career at Cardinal Health, a Fortune 50 Company, providing marketing support to hospital customers and the senior sales leaders who interacted with them. After nearly a decade of deep work in healthcare she was prepared to embrace the next challenge, shifting her focus to education marketing where she served K-12 and higher education organizations across the country.
With roles at Battelle for Kids, Approach Marketing, and Bluebirds Marketing, Janice has provided counsel and implementation support to school systems and education organizations across more than half the US, including California, D.C., Ohio, Tennessee and Texas. From local school districts to state departments of education and state and national associations, Janice is focused on helping leaders build awareness and cultivate commitment among internal and external stakeholders. Her work, spanning nearly 20 years, has been recognized with the Central Ohio Public Relations Society of America PRism Award, the American Marketing Association Achievement in Marketing Award, and the Ohio School Public Relations Association Mark of Distinction.
Janice is a graduate of the College of Business at Ohio University with her Bachelor of Business Administration in Marketing. Janice is also a Professional Certified Marketer through the American Marketing Association.
“Balance is not something you find, it’s something you create! As a mom of three, I’m perpetually seeking balance. The reality is it shifts from day to day, so my goal is to view it bigger picture. Balance might be best struck in a week, a month, or a year. In the meantime, I adore downtime with my family, including my beautiful, crazy children. You’ll often see me in jeans, a tee, and a baseball cap cheering them on from the (literal and figurative) sidelines.”
—Janice Zielinski, on “BALANCE”
What’s in a name?
Bluebirds are known as the harbingers of spring. Like our namesake, Bluebirds Marketing takes pride in leading efforts through cutting-edge strategies. We love trying new things.
Bluebirds are fiercely loyal to their families. Relationships matter to us, and trust and partnership take priority.
Bluebirds have the ability to see further than other birds. Sometimes you have to look out to see where you want to go to determine the best path to get there. We always keep the end goal in mind.