About Bluebirds Marketing
Bluebirds Marketing Co., LLC, founded by Janice Zielinski, is a small, woman-owned business that collaborates with organizations of all sizes. In addition to providing a wide range of marketing and communications services, Bluebirds partners with top experts and firms specializing in media strategy, implementation, execution positioning, thought leadership, and educational consulting. This approach allows them to bring in the finest talent to achieve enduring results for their clients.
Janice Zielinski,
Founder & Lead Consultant
Janice Zielinski began her public relations career at Cardinal Health, a Fortune 50 company, where she provided marketing support to hospital clients and senior sales leaders. After nearly a decade of extensive work in the healthcare sector, she transitioned to education marketing, assisting K-12 and higher education organizations nationwide.
Throughout her career at Battelle for Kids, in agency roles, and now with Bluebirds Marketing, Janice has offered counsel and implementation support to clients across over half of the United States, including California, D.C., Ohio, Tennessee, and Texas. With nearly 20 years of experience, her contributions have earned her several accolades, including the Central Ohio Public Relations Society of America PRism Award, the American Marketing Association Achievement in Marketing Award, and the Ohio School Public Relations Association Mark of Distinction.
Janice holds a Bachelor of Business Administration in Marketing from the College of Business at Ohio University and is a Professional Certified Marketer through the American Marketing Association.
“Balance is not something you find, it’s something you create! As a mom of three, I’m perpetually seeking balance. The reality is it shifts from day to day, so my goal is to view it bigger picture. Balance might be best struck in a week, a month, or a year. In the meantime, I adore downtime with my family, including my beautiful, crazy children. You’ll often see me in jeans, a tee, and a baseball cap cheering them on from the (literal and figurative) sidelines.”
—Janice Zielinski, on “BALANCE”
What’s in a name?
Bluebirds are known as the harbingers of spring. Like our namesake, Bluebirds Marketing takes pride in leading efforts through cutting-edge strategies. We love trying new things.
Bluebirds are fiercely loyal to their families. Relationships matter to us, and trust and partnership take priority.
Bluebirds have the ability to see further than other birds. Sometimes you have to look out to see where you want to go to determine the best path to get there. We always keep the end goal in mind.